Former Olympian Ben Johnson is back in latest ‘Puntmas Time’ campaign for Sportsbet via BMF
It’s ‘Puntmas Time’ at Sportsbet, with former Olympian Ben Johnson back in a new spot titled ‘The Fold’, offering punters the chance to cancel their bet mid way through a race.
Johnson also stars in a web film titled ‘The night before Puntmas’.
Puntmas is a new retail platform that allows Sportsbet to stay nimble with offers and racing specials for the entire Spring racing Carnival.
BMF ECD Cam Blackley told CB: “There’s a true build up of excitement around Spring Racing, punters look forward to it all year. Sportsbet’s ‘Puntmas’ season seizes ownership of the carnival in a way only they can do and topped off with a second helping of Ben Johnson.”
The campaign leads with the ‘The Fold’ and the long form web film, but will be followed by a number of ads showcasing Sportsbet’s unique Puntmas offerings.
Agency: BMF
Executive Creative Director: Cam Blackley
Head of Art and Design: Lincoln Grice
Copywriter: James Sexton and Tom Johnson
Designer: Alex Creamer
Group Strategy Director: David Warren
Managing Director: Stephen McArdle
Group Account Director: Danielle Richards
Senior Account Director: Will Woods
Account Manager: Siena Shuttler and Victoria Venardos
Agency Producer: Claire Seffrin
Director: OTTO
Director (OLV): Tim Potter
Production Company Executive Producer: Jo de Fina
Production Company Producer: Susie Douglas
Production Company: The Otto Empire
Post Production: The Editors
Editor: Bernard Garry, Jess Mutaschio and Lily David (OLV)
Music & Sound Production: Rumble Studios
DoP: Germain McMicking
Client: Sportsbet
General Manager, Marketing: Luke Waldren
Head of Brand and Advertising: Simon Kennedy
Brand Manager: Kathy Schokman
Campaign Manager: Jason Thatcher
Brand Executive: Felicity Smith
Creative Manager: Raman Goraya
Video Content Manager: Simon Coughlan