Foxtel wants Aussies to enjoy life’s unplanned moments in new spots via TBWA Sydney + Felix
Foxtel ambassador Chris Hemsworth is back on TV screens in a new series of commercials created by TBWA Sydney and Foxtel’s Felix.
The home-grown international superstar, soon to be seen in Thor: Ragnarok, is featured sending himself up again, using Foxtel’s iQ3, the Foxtel app and the Foxtel Kids app to save his day as he faces up to some real life challenges.
Life is unpredictable and whether you’re a regular Australian, or Chris Hemsworth, it doesn’t discriminate. Foxtel’s premium range of products are built to withstand all the interruptions, distractions, mishaps and accidents that can keep us from our favourite entertainment.
The campaign showcases the benefits of Foxtel for customers including the ability to stream from On Demand; being able to start your show over if you have missed the beginning with iQ3; the convenience of the Foxtel App, included as part of subscription, which allows users to bring their entertainment with them; as well as the Foxtel Kids App, where customers can stream their kid’s favourites or download to their devices for later.
Shot by FINCH director Nick Ball, the spots will feature on Foxtel and be fully integrated into customer communications.
Says Rob Farmer, director of brand and marketing, Foxtel: “It’s been a pleasure collaborating with Chris Hemsworth on this new work. His self-deprecation is on show again, this time to help us draw customers’ attention to our iQ3 box and apps, which ensure you can connect with the content you love, even when life gets in the way.”
Client: Foxtel
Director, Brand and Marketing – Robert Farmer
Head of Brand Marketing: Content and Products – Olivia Nixon
Brand Marketing Manager – Alexandra Bruce
TBWA Sydney
Chief Creative Officer – Andy DiLallo
Senior Art Director – Mark Tallis
Senior Copywriter – Cameron Dowsett
Planning Director – Joel Pearson
Group Account Director – Camilla Stapley
Account Director – Dave Matthews
Account Manager – Cosmo Haskard
Felix
Head of Production – Dillon Hicks
Senior 3D Designer – Michael Tiong
Senior Motion Designer – Bradley Wong
Head of Creative Communications Management – Amy Alder
Creative Comms Director – Chris Hughes
Production Company: FINCH
Director – Nick Ball
Producer – Julianne Shelton
Music & Sound Design: Song Zu
9 Comments
I’ve got NO idea what’s going on.
Irrelevant and weird
Na, really WTF?
Na, really WTF was that?
Na, really someone help me, WTF is this?
These are good, don’t get the confusion. Nice to see something different.
Like these – Good to see Foxtel pushing it
The possum is still haunting me
Gary and Wez. That’s what.
too true
and replaced by andy d…
What does the possum say in this ad