Goodoil’s Justin McMillan and Heckler’s Andrew Holmes go behind the scenery to uncover a taste of Tasmania in newly launched film via Jim Jam
Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes have teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via agency Jim Jam.
Celebrating Tasmania’s gifted locals, artisan culture and sweeping, untouched landscapes, Stories Told From The Inside Out saw both the director and editor go behind the scenes to bring to screens the widely untold spirit of Tasmanian life.
Blending together eight local craftsmen’s stories, including a cheese maker, beekeeper, whisky distillery owner and oyster harvester, the brand film ties the separate Tassie tales together to offer audiences a rich and rhythmic narrative that encapsulates the State and its unique yet connected regions.
Says McMillan: “What initially attracted me to the campaign was its culinary focus and my sneaking suspicion that Tasmania hasn’t quite yet been exposed for all it has to offer. This film scratches below the surface to take you on a journey, ranging from the east coast to regional Tasmania, Hobart and Launceston, and when it came to filming these destinations, food was a really suitable conduit to take us on that voyage.”
McMillan admits that the people and their stories were another strong drawcard, stating that their honest confidence, Tasmanian pride, and humble attitude towards being globally-awarded provedores was telling of the love and passion they collectively shared for their produce and craft.
Shooting for 12 days with director of photography Jason White, McMillan and the tight-knit production crew shot using an Alexa Mini camera and a drone. McMillan then fed his rushes back to Heckler editor Andrew Holmes, who was eager to focus in on the most authentic moments found in and around the more traditional campaign shots.
Says Holmes: “The fun begins when I can pull out the strong storytelling moments and for this film it was all about putting the audience directly in the driver’s seat; as though they were right in and amongst the gritty action of this unspoiled and ruggedly handsome landscape.
“Working with an incredibly passionate director such as Justin allows us to push the creative boundaries and feed off each other’s energy to create something truly epic. I’ve never seen Tasmania promoted in this way (here in Australia or overseas), so it was an honour to be a part of such a landmark piece of film.”
Client: Tourism Tasmania
Agency: Jim Jam
Executive Creative Director: Andrew Crocker
Production Company: Goodoil Films
Director: Justin Goodoil
DOP: Jason White
Executive Producer: Sam Long
Post Production: Heckler
Executive Producer; Will Alexander
Head of Production: Aborah Buick
Producer: Amy Jarman
Lead Editor: Andrew Holmes
Editors: Corey Farrell & Yavor Dimitrov
Colourists: Greg Constantaras & Clement Bouchet
10 Comments
Love this. Well done Heckler and all involved. Nothing more to say.
Nicely shot, but feels very close to South Australian Tourism to me. There’s no real narrative other than a collection of nice food shots and eccentric locals.
Hi John, did you watch the same thing as me? And exactly what narrative was on the South Australia Barossa? I don’t think it had any. It didn’t need any. Many people travel to Tasmania for the amazing food and scenery, both of which feature in this ad. Job done I’d say.
A region (Barossa) known for amazing wine also gives life to some pretty amazing food, via a community of farmers and producers who live off the land. So yeah, pretty clear narrative.
I’m seriously googling flights to Tasmania now. That looks amazing.
@Phil. A State (Tasmania) known for amazing food also gives life to some pretty amazing wine, via a community of farmers and producers who live off the land. So yeah, I ‘d say pretty clear narrative in the ‘Uncover a taste of Tasmania’ ad too!
Totally get it and I don’t disagree that it’s 100% true of Tassie. Was just responding to your note that stated there was no narrative to the Barossa spot.
@Phil… And I was just responding to your original post ‘There’s no real narrative other than a collection of nice food shots and eccentric locals’. If the Barossa spot has a narrative, this one sure does too.
Awesome work guys. Juzzy you’re a legend.
Phil chill your nips. It’s awesome.
In the words of Shaggy, it wasn’t me. I think @John is your guy there.