Junkee Media partners up with Brand+Story to launch moving campaign for Marriage Equality
As the debate over marriage equality reaches fever pitch, Sydney-based creative partnership, Brand+Story, has joined with Junkee Media to launch a new campaign designed to sway fence-sitting ‘no’ voters.
Created by Josh Whiteman and Paul Chappell, the beautifully simple execution titled ‘For Better’ features gay couples in long-term relationships talking about their hopes for the right to marry.
Whiteman describes the campaign as “a small contribution to the incredible work Australian Marriage Equality and other organisations have done on this important issue.
“Our approach was to engage borderline no voters with stories of older couples who have been together in long-term, committed 
relationships. Many people in the queer community hold ‘traditional’ views on marriage, believing it’s meant to celebrate long term commitment, protect children and provide stability. These views disarm many of the ‘no’ arguments.
“So, what initially appears as a message from the ‘no’ side soon reveals itself to be a moving exploration of these couples’ desire to marry and enjoy all that comes along with that. We dearly hope the film shows that voting ‘yes’ will lead to a better world for everyone.”
Says Chappell: “We’re incredibly grateful for the support of the crew and post partners who donated their time and services to make this happen. When I think about Neville at 97 years old, desperate to marry his partner of almost 40 years, we really need to get this done.”
A 60 second spot will be distributed online by Junkee Media, driving to a 6 minute film.
Brand+Story has also delivered a 30 second TVC version for broadcast.
Creative, Strategy & Production: Paul Chappell & Josh Whiteman, Brand+Story
Producer: Mick Perry
DOP: Simon Hammond
1st AC: Stephen J. Byron
Gaffer: Grahame Dickson
Sound Recordist: Steve Foy
Locations: Anna Deakins, Bighouse
Post Production: The Butchery & The Refinery, Sydney
Editor: Tim Chivers
Post Producers: Amelia Bromley & Rose Harding
Online: Drew Downes
Post Support: Chris O’Brien & Rohan Zerna
Sound Post: Noise International
Composer: Bruce Heald
Sound Mix: Kathleen Burrows
Audio Post Producer: Heather McDonald
Junkee Media: Neil Ackland & Tim Duggan
5 Comments
Beautiful. A simple, powerful idea wonderfully told. Of all the pro spots I’ve seen, this one nails it. Let’s get it out there.
Saw this in my feed yesterday and was immediately impressed. Clever strategy to target No Voters with their own arguments from senior community members. Should change some minds. Well done!
The long form is even better. Beautiful.
Yes!
Fantastic idea.