Kennards Hire celebrates 70 years with ‘From Small to Big’ national campaign via Bashful

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Screen Shot 2017-09-28 at 12.30.19 pm.jpgCreative agency Bashful has today revealed the new “From Small to Big” campaign for Kennards Hire, with a 30-second TVC, digital advertising and radio.

Celebrating 70 years of Australian entrepreneurial success for Kennards Hire, the campaign tells the story of the brand’s humble beginnings as ‘W. Kennard & Company’ in a Bathurst garage in 1948 to become Australia’s #1 family-owned hire business across Australia and New Zealand.

Says Tim Chenery, creative director, Bashful: “Our approach was to tell a simple story. Just one bloke telling another bloke a few things about Kennards Hire as they walk across a work site. We then had some fun with the visuals to do the rest of the storytelling, and add a little humour.”

Says Manelle Merhi, head of marketing, Kennards Hire: “When Walter Kennard was asked by a customer if they could borrow a concrete mixer rather than buy one, Wally said, “I won’t lend it to you, but you can hire it” and the rest is history. His small rural supply and machinery business now has over 160 branches and supplies equipment to some of the biggest worksites across Australia and New Zealand.

“Our business is still family owned and we run with the same brand ethos, to make our customer job easy. We’re proud to share this great Australian business success story with the help of Bashful, to celebrate 70 years with all the attention such an achievement deserves.”

The “From Small to Big” campaign launches nationally this week.

Bashful

Creative Director: Tim Chenery

Senior Copywriter: Dan Barrett

Senior Art Director: Dan Ieraci

Designer: Simon Macias

Strategy Director: Guy Marshall

Strategist: Samuel Rees

Client Services Director: Jade Ramsey-Elliot

Senior Account Director: Alex King

Account Manager: Emily Rucker

Producer: Joelle Dulaurens

Kennards Hire

Chief Commercial Officer: Theo Triantafillides

Head of Marketing: Manelle Merhi

Product Marketing and Campaigns Manager: Lara Galvin

Brand and Creative Services Manager: Nathan Mills

Communications Manager: Elizabeth Eassie

Digital Marketing Manager: Moby Siddique

Digital Marketing Specialist: Clementine Holman

Marketing Coordinator: Claire Whitehouse

Marketing Coordinator: Shannon McClure

Production Company: //Thirteen & Co

Director: Armand de Saint-Salvy

Executive Producer: Roy De Giorgio

Producer: Warren Keuning

DOP: Dale Alexander Bremmer

Editor: Armand de Saint-Salvy

Colourist / Online Editor: Matt Fezz

Sound: Sonar

 

Media Agency: Audience Precision

Public Relations Agency: Men at Work