Sydney creative shop Matterhorn hires Jhonnie Blampied for strategic planning director role

Matterhorn’s success in building its business is evidenced today as it announces the appointment of Jhonnie Blampied (right) as its strategic planning director.

It is the dramatic change in clients’ needs that gave birth to Matterhorn.

Says Matt Kemsley, co-founder of Matterhorn: “Clients are crying out for great work that cuts through, is effective and doesn’t cost the earth. We have a passion for using creativity to build media neutral ideas that ‘Change Minds’. Getting someone of Jhonnies’ stature on board will ensure that our client’s work is always born out of a strong strategic foundation. That is the best way to ensure the work we produce will ‘Change Behaviour’. Jhonnie joining the team will add depth to the insights we are offering our clients.

Says Garry Horner, co-founder of Matterhorn: “Jhonnie decided to join us because he’s excited that we have a different mindset to traditional agencies. Having worked with him for over 10 years at DDB, I believe he is one of the most unique and creative strategists in Australia, he is also one of the very few strategist to have written an award winning ad at Cannes, evidence of his ability to find insights that can lead to great work. His understanding and application of ‘Behavioural Economics’ will also provide new avenues for our clients to bring about ‘Behavioural Change’ in their markets and we see this as key to driving Matterhorns’ growth.”

Says Blampied: “I can’t wait to get started, the guys position themselves as ‘change junkies ‘ who rather than just focusing on the creative work, focus on what the client needs to change in order to become even more successful. Doing this promotes a different conversation with clients that helps to facilitate a better outcome for their business”