M&C Saatchi tops Australian Financial Review’s Most Innovative Companies 2017 list; Leo Burnett Sydney ranked #4 and CHE Proximity #7
M&C Saatchi Group has topped The Australian Financial Review’s Most Innovative Companies list 2017 while Leo Burnett Sydney ranked #4, – moving up 10 places from last year’s list – and CHE Proximity has been ranked #7.
According to the AFR, one of the standout innovations as assessed by this year’s judging panel was top-ranking M&C Saatchi’s “Fireblanket” for client NRMA. It is a prototype wireless sensor network that smells bushfire, and tracks and predicts where the fire could go. The sensor nodes are placed around at-risk communities, acting as a 24/7 early-warning system for bushfires.
“NRMA’s stated purpose is to ‘Make your world a safer place’. So to start, we looked at what makes Australia unsafe. We zeroed in on bushfires and went deep to understand the gaps,” Justin Graham (far left), chief strategy officer at M&C Saatchi Group told the Australian Financial Review.
Says Jaimes Leggett (above right), CEO, M&C Saatchi: “We’re honoured to be named the most innovative company in Australia. To be ranked alongside those disrupting markets, building products and changing the world is humbling. It’s a great accolade for all in the industry and an important marker of the value we bring to clients. Every business in every market is being disrupted. Creativity as a means of driving business transformation is profound, and Australia needs it more now than ever.”
Leo Burnett Sydney has been on a 2-year transformation strategy focused on innovation.
Says Leo Burnett, Sydney CEO Pete Bosilkovski (left): “Our unwavering focus on ‘consumer first innovation’ has transformed our business and the services we offer our client partners. At a time when brands face fierce competition and disruption, we believe innovation plays a critical role in not only keeping brands competitive and relevant, but in helping to future proof their growth, and change the rules of the game.”
“The new experience economy is very exciting for us as it’s creating new opportunities for our business and client partners. We are very proud that our company strategy and lateral innovation solutions have being recognised again as part of The AFR’s Most Innovative Companies list for the second year.”
21 Comments
Shame an equivalent product hasn’t been created to smell advertising bullshit.
This is such a load of rubbish. You know that the ratings are done via a multiple choice survey that is sent to agency staff? A huge amount of pressure was put on those chosen to complete it to answer positively, including a briefing on how to answer. Tricky are great as are RE: but the rest of the agency remains in the deeply unpleasant dark ages.
Has Tricky Jigsaw lost the NRMA business too?
Because if so, that says a lot about how valued their innovation capability is if they get fired with the ad agency.
A bunch of ad wankers from competitor agencies pissing on an innovation that won in the AFRs most innovative companies list. Show how little you know. School up or you’ll spend the rest of your life writing puns in dying mediums.
No mate, you’re ill-informed.
The survey is just one of many steps and counts for a small part.
Do your research before mouthing off like a hangry troll.
https://mostinnovative.com.au/the-process/
How has a slow old business like M&C won this over a business like Sendle? With a prototype no less. They really need to relook at their judging approach.
Incredible work guys!! Well deserved.
Nice to go head to head with some of Australia’s biggest businesses and to be recognised by people outside of the industry. Having seen a keynote address from Amantha (from Inventium), I trust her judgement
There’s a lot of companies ahead of these guys in terms of innovation. They just took the time to enter.
You don’t need to ride no Brent Train to be winning this town.
I reckon the Monkeys must have presented NRMA with a Irukandji jellyfish detection prototype to get the business. They’ve obviously out-innovated the most innovative company in Australia.
They’ve just innovated themselves out of client yet get awarded for it. That is tricky af. They need an extra award for the audaciousness of even entering.
Apologies, the bullshit survey was a mere 40% of the score.
I love this blog. Small minded twits, talking to small minded twits. Awards like this are good for the industry. Learn to celebrate others, it’ll make you a happier.
I heard the fires are being started by all the sharks their last great invention put out of a job.
anyone spot that edit?
no mention of Tricky Jigsaw anymore
What a joke. M&C spend too much time entering bullshit awards than focusing on retaining clients. Direction from upper manage so he can keep pumping his already over-inflated ego.
What a joke. Thinking industry awards are the only ones that matter. Bless.
The only people still cheering M&C on are the fossilised recruiters of yesteryear hanging on to their precious 90s-era relationships to extract a few quid.
The only people still cheering M&C on are the fossilised recruiters of yesteryear hanging on to their precious 90s-era relationships to extract a few quid.
Another fudged award to fuel their egos. If only they focused on their customers as much as themselves.