Mcgarrybowen lures Aussie expat Michael Raso to lead American Express business as global ECD

Three months after taking the American Express global brand business from Ogilvy & Mather after 50 years, US creative agency mcgarrybowen has lured Aussie expat Michael Raso to lead the account as global executive creative director, based in New York.

Raso joins from the EVP, executive creative director role at CP+B in Boulder, where he has been since departing Ogilvy Sydney in 2013, where he was both Head of Art and Group Creative Director.

During his career, Raso, who started his career working under David Droga at Omon in Sydney, has worked across three continents for brands like Mercedez-Benz, UPS, Singapore Airlines, Bank of America, Burger King and KFC. For six years, Raso acted as SVP, Group Creative Director on the MasterCard business at McCann NY, which resulted in the agency’s first ever London International Gold.