Michael Hill appoints Bohemia as media agency partner following a competitive pitch process

Media agency Bohemia Group has been appointed by Michael Hill Jeweller. Bohemia will take the lead on communications strategy, media planning and media buying.

Michael Hill is a market leading retailer of jewellery operating in Australia, New Zealand and North America. With a 20 year plus history in Australia and 172 stores nationally, the appointment will challenge Bohemia to unlock the next phase of growth for Michael Hill.

The $10m+ media account was won in a competitive pitch that saw a number of agencies including incumbent OMD compete.

Says Alison Green, global brand manager, Michael Hill: “We are excited to be working with a new partner who understands integration art all levels of marketing communications. The passion Bohemia showed for our business and the expertise they have to support our growth plan were key contributors to their appointment.”

Says Brett Dawson, Bohemia: “From the first time we met Alison and the team we felt a genuine connection. They have a great brand and a real ambition to challenge the traditional retail media model. Its a privilege to partner with them and we are excited to get going.”

Bohemia is part of the M&C Saatchi Group.