Mortgage Choice unveils new campaign via Now We Collide to showcase brand's local expertise

MC Tim with truck.jpgAustralian brokerage Mortgage Choice will next week launch a new national advertising campaign showcasing the local expertise of its brokers and financial advisers.

The company has partnered up with independent creative content agency Now We Collide to launch the fully integrated multi-platform strategy that will span TV, radio, online, outdoor, digital and social media.

MC Tim office.jpgThe campaign titled "We're Locals Too" carries a strong human connection with consumers by positioning Mortgage Choice's network of brokers and financial advisers as part of its local communities and trusted locals.  

Says Melissa McCarney, general manager of marketing, Mortgage Choice: "We are excited to launch our new advertising campaign, which coincides with Mortgage Choice's 25th birthday.

"At the core of our brand is the expertise and knowledge of our brokers and financial advisers, local experts who are passionate about helping Australians make better choices with their money so they can afford to live the life they want to live. We help people make better choices for a better life and we do so by offering them choice and expert advice across all of their financial service needs.

"Our people, combined with our unique way of doing business that ensures we always put the customer's needs first, are what sets us apart from other players in the market."

"Our experts are more than just an image on a website, or a voice over the phone, they are trusted locals who are a part of the communities they live and work in."  

Underlining the campaign will be a series of 30-second TV commercials exploring the day in the life of real Mortgage Choice franchisees from different locations in Australia. Each expert is connected by a single narrative that highlights that they are a part of the community and have the capabilities to provide personal and tailored advice at a local level.

Says Keir Maher, CEO and head of strategy at Now We Collide: "We've really enjoyed partnering with Mortgage Choice. In developing the strategy and creative which is true to Mortgage Choice as a brand we have connected with the consumer insight on the need for a trusted source of information and advice when making big financial decisions. With video at the heart of the integrated campaign, it's been a true collaboration with the Mortgage Choice team."

The TVCs will be aired on various channels on Foxtel, including Lifestyle and E, FOX8 and Arena, as well as YouTube. Radio executions are national.

Client: Mortgage Choice
Melissa McCarney - General Manager, Group Marketing
Caroline Ashmore - Marketing Manager, Brand & Customer Acquisition
Damien McDonald - Head of Local & National Promotions
Nicole Peters - Head of Customer Engagement
Jessica Darnbrough - Head of Corporate Affairs

Creative: Now We Collide
Keir Maher - CEO & Head of Strategy
Ryan Bodger - CCO & Creative Director
Nadine Spencer - Director & Senior Content Creative
Georgia Grant - Production Manager
Jessica Ameduri - Production Coordinator

Agency Partners
Atomic 212


Adam said:

Wow, this is about as bad as it gets. No idea, awful casting, cliched direction...the p.r. spin talks it up, but they would have been advised to have kept quiet.

Sara said:

If you read the PR properly, the brokers are real brokers, not cast. So the director did a great job there. I think it's great and the idea is clear as stated "it's a day in their lives"

All that's missing said:

a cute little girl saying "Thankyou Mr Hooker"

@Sara said:

'A day in their lives' is not an idea, they're basically ordinary testimonials.

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