PUSH Collective, Melbourne hires Mark Hobart for strategy director role to support expansion

Melbourne-based brand consultancy PUSH Collective has recruited Mark Hobart to a newly created role of Strategy Director, to support the business in its continued expansion.

Hobart joins from Kantar TNS in Melbourne, where he led the innovation practice, consulting to clients including Coca-Cola, L’Oreal, Mars, AGL and Telstra. Previously, Hobart was the Global Account Director for Vodafone at Kantar TNS in London.

“Our focus at PUSH is on leveraging data and consumer insights into robust brand strategies that can drive business and even cultural change, ” said Erminio Putignano, managing director and founding partner of PUSH. “We’re delighted to have Mark onboard because he combines three important skills: he is a creative problem solver, he has international experience in market research, and he approaches brands as catalysts for innovation.”

As Strategy Director, Hobart will take a lead role in overseeing the delivery of market research and brand strategy for client projects, and will work closely with PUSH’s partners and senior team on business development and the expansion of the firm’s offering. His first projects will be in the travel, public transport and financial services sectors.

“I am excited to be joining such a strong team, with a number of fantastic clients,” said Hobart. “PUSH is renowned for the quality of its work and its influential relationships with clients, which form a powerful basis for its continued growth. It’s the perfect place to build on my insight and innovation background, and apply this perspective to ambitious brand challenges.”