QLD Government celebrates small businesses in its latest 'Go Local' campaign via Engine Group

Screen Shot 2017-09-15 at 7.52.07 am.jpgQueensland Government has launched a new social marketing campaign called 'Go Local' via Engine Group.

Small businesses are the lifeblood to growth in local communities. The 'Go Local' campaign celebrates small businesses across Queensland and promotes the benefits of buying locally and supporting local small businesses.

Engine Group Managing Director, Tim Weger, said: "We want to encourage consumers to purchase thoughtfully and consider the impact they can have on their own local community. We also want to encourage the 414,000 small businesses in Queensland to leverage the tools available through the Office of Small Business".

Central to the new campaign is a TVC that visually demonstrates the power of $10 spent in a local bakery and sets up the campaign idea that when you go local you grow local.

The integrated campaign is running state-wide in TV, digital, social, press and radio.

Creative Agency: Engine Group
Tim Weger - Managing Director
Ken Roney - Creative Director/Senior Art Director
Nic Harman - Senior Writer
Jim Strachan - Senior Art Director
Kirsty McRuvie - Business Director
Megan Nguyen - Graphic Designer
Production Company: The Producers
Mitch Kennedy - Director/DoP
Noelle Jones - Producer
Post Production Company: Cutting Edge Post
Stills & Video Content: Compadre Picture Co
Sam Scoufos - Photographer/Cinematographer
Katherine Cooke - Producer


Missed it said:

What was that all about? Poorly attempted style over substance.

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