Sarah Muscat + Marina Vasilieva’s Spikes Diary #1

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IMG_9732 (2).jpgSarah Muscat (left), freelance creative and Marina Vasilieva (right), junior art director at McCann Sydney are a team competing in the Print category of the Young Spikes Competition. Here, the pair report for Campaign Brief.

Originally, I thought this article would be rubbing in the fact that you’re at work, re-writing that headline for the 17th time, while I’m in Singapore drinking cocktails. But instead of cocktails, the only drinks consumed have been coffee, Redbull and a bit of pre-workout thrown in for good measure.

Marina and I have spent the past two days entirely consumed by our Young Spikes brief. Despite entering the ‘print’ category in Australia, the associated category here is ‘integrated’. Which really means ‘social media’.

The brief was a tough one with an even tougher budget of $0. Plus, we did this fun thing where we decided to completely change our idea at 1am. From that point onwards we shifted back and forth between “this idea is great” and “this idea is garbage”… you know the drill.

Despite feeling like a zombie, I’m looking forward to enjoying a cool non-caffeinated drink in sweat city tonight. And I can’t wait to get into the Spikes talks tomorrow.