SBS says ‘There’s a reason people work at SBS’ in newly launched campaign via Havas Melbourne

Havas Melbourne has today launched a new campaign for multicultural broadcaster SBS, as the organisation seeks to continue to attract and retain the best industry talent from around the country.

‘There’s A Reason People Work At SBS’ aims to highlight the Special Broadcasting Service’s role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate this country’s diversity. SBS has established itself as the home of bold, thought-provoking and deeply emotional content such as First Contact, Deep Water and Look Me In The Eye, that encourages all Australians to find better ways to co-exist.

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The campaign brings the stories of six very different employees to life to showcase the diverse range of backgrounds that make the broadcaster so unique, as well as the range of opportunities available at SBS. The campaign will run across SBS media assets as well as in social and digital channels and includes a new SBS careers website where audiences can discover more about the culture and values of SBS and explore career opportunities.

The idea, ‘There’s a reason people work at SBS’ shines a light on just some of the employees who exemplify this purpose. It aims to inspire existing employees and encourage potential candidates who are looking for more meaningful employment to consider SBS.

Says Stig Bell, director of people and culture at Special Broadcasting Service: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are. We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”

Says Damian Royce, executive creative director, Havas Melbourne: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation. For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world. The common thread among everyone was their desire to help make Australia a better place and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”

Says Fiona Warren, account director, Havas Melbourne: “A truthful and consistent employer brand proposition is essential to attracting and retaining the right people. From our very first meeting, we knew SBS was a special place to work, so it was a pleasure to help express SBS’ culture in a way that would help them continue to attract the best talent from around the country.”

Client: SBS

Photography Producer: Chris Hemmings, Still Rep