Sensis consolidates; Hatched Media picked to handle all media for Yellow Pages + White Pages

After a recent review of media requirements for the various brands under the Sensis banner, Melbourne-based independent agency Hatched Media has added the above the line media requirements for key brands Yellow Pages and White Pages to its previous responsibilities of digital strategy, planning and buying after a closed pitch amongst incumbent agencies.

Hatched was selected based on its capabilities to provide a holistic view of the B2B, B2C, regional and metro customer landscape and will aim to provide Sensis with a more agile approach to media through deeper and more accountable relationships with the Yellow Pages and White Pages brands.

Says Jack Byrne, managing director of Hatched Media: “We are extremely proud to expand our relationship with Sensis and their household brands.  The appointment is testament to the relationship we have developed through a level of care and understanding of the client’s unique challenges as a business, while also evolving our offering through the provision of a high-quality team with the smarts to assist the brands navigate the ever-changing media landscape into the future.”

Says Carleen Harawira, group manager marketing – Yellow Pages: “We are delighted to expand our partnership between White Pages, Yellow Pages and Hatched to cover all our media planning and buying.  We were impressed by the Hatched team’s collaboration, commitment to our shared success and innovative approach as we reinvent Yellow for the needs of Aussie consumers and small and medium businesses today and in the future.”

Hatched Media has commenced working with Yellow Pages and White Pages with immediate effect.