Steinhoff Asia Pacific Holdings appoints Bohemia as its media agency following a competitive pitch

AAEAAQAAAAAAAAR3AAAAJGRiNWQyYWJiLWUwNjctNGY5Ny05ODE5LWUzNTIwZjhkNTc5Yw.jpgBohemia has been appointed by newly formed Steinhoff Asia Pacific Group Holdings (SAPGH).

Bohemia will take the lead on communications strategy, media planning and media buying for several brands in the group including: Freedom Furniture, Fantastic Furniture, Harris Scarfe and Best & Less.

Part of Steinhoff International, a German international retail holding company, Steinhoff Asia Pacific Group Holdings is a vertically integrated group owning a number of leading Australian retail brands in furniture, apparel and household goods across the region.
The appointment will see Bohemia take a lead role in unlocking the next phase of growth for the retail brands.

The account was won in a competitive pitch that saw a number of agencies compete in a review managed by TrinityP3. Bohemia was the incumbent on Best & Less heading into the review.

Says Brett Dawson from Bohemia: "We have enjoyed a fabulous relationship with Best & Less that has seen significant growth over the last three plus years and we are very excited to extend our relationship with the Steinhoff Group. They have a great set of brands and a talented group of marketers behind them that we look forward to partnering with."


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