Surf Live Saving Australia unveils TVC via KWP! part of SBS Media’s Diversity Works Challenge

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SLSA_STILLS.1001_LOW_RES (1).jpgEarlier this year the SBS Diversity Works Challenge called for the Australian advertising industry to think with diversity and to reflect the real Australia in their marketing campaigns. KWP! was announced as the winner with its concept for Surf Life Saving Australia and that winning concept has now come to life as a television commercial, which launched last night on SBS.

The commercial titled “The Ocean”  highlights the inherent danger of said ocean while drawing attention to Surf Life Saving Australia’s inclusive approach to membership.

Says Corey Swaffer, creative director KWP! talking about the concept behind the commercial: “The ocean does not discriminate in its choice to take people. But, thankfully, Surf Life Saving Australia does not discriminate in its mission to save people. Nor does it discriminate in its approach to membership.”

Says Melissa King, CEO, Surf Life Saving: “This is not diversity for the sake of diversity. This is about building a Surf Life Saving organisation that is reflective of the diverse community it serves.”

The prize for the SBS Diversity Works Challenge was $1million worth of airtime across the SBS Media platforms, a prize that King says will have a huge impact on the volunteer-based Surf Life Saving Australia.

Agency: KWP!

Creative Director: Corey Swaffer

Senior Writer: Corey Swaffer

Partner/Managing Director: John Baker

Partner/Strategy Director: David O’Loughlin

Partner/General Manager Media: Natalie Morley

Head of Production: Georgina Toole

Production Company: Playbig Film

Director: Rey Carlson

D.O.P: Andrew Buckley

Executive Producer: Craig Sloane

Audio Company: Final Sound

Sound Engineer: Craig Conway

Sound Engineer: Paul Shanahan

Post Production House: The Editors

Editor: Stu Morley

Production Manager: Nicole Richardson

1st AC: Fabio Vita

Camera Attachment: Christian Barbeitos

Key Grip: Josh Hamill

Grip Assistant: James Corrigan

Make-up: Michelle Aikin

Safety Officer: Brian Grogan

Safety Diver: Greg Robinson

Safety Diver: Ray Anthony

Medic: Bob McCarron

Drone Operator: Matt Chang

Drone Technician: Darian Woods

Casting: Peta Einberg Casting