Sydney guerilla marketing company Streetfighter Media launches Lettermen across Australia

A world first, Lettermen has been launched by guerrilla marketing company, Streetfighter Media.

Lettermen is people, wearing letters, walking around town and pulling some choreographed moves.  They spin, dance, jump, strut around and spell the word like a Mexican wave.  It’s fun, lovable and impossible to ignore.

Lettermen has already hit the streets of Sydney, Melbourne, Brisbane, Perth and is also available in Adelaide.  Streetfighter Media says it is best used to promote a message and have supporting services, like Human Billboards, for branding and to capitalise on the face-to-face connection with consumers.

WATCH THE VIDEO

Says Ruth Harrison, Streetfighter Media: “It has taken 18 months of product development, logistics and training to go from concept to reality.  The real challenge has been making Lettermen commercially viable, in that characters and trained teams are readily available across the country with short turnaround times with whatever message a client needs.  And along with our clients, we have been really happy with the results.”

A full range of letters and numbers are available with multiples; along with hashtags, @ symbols, percentage signs, question marks, dollar signs and more. Lettermen are supported by chaperones and a choreographer for every campaign.

Says Krystal Owen, Australian Radio Network: “The team were really energetic as they danced through the crowd. The publics’ heads were turning- it was something fun which they had never seen before.  As it was such a large crowd, people began using our letters as landmarks- we heard people nearby talking on their phones and telling their friends to meet them by the 96FM letters.”

Lettermen has already been used in campaigns for The State of Origin, Floriade, Melbourne Marathon, Escape Travel, Bigsound, Australian Radio Network and Charles Sturt University.

For more information, click here.