The Hallway, Melbourne hires Wilmari Pienaar + Tisha Lazaro; promotes Hannah Sturrock

Independent agency The Hallway has further strengthened its senior team in Melbourne with several new appointments.

Wilmari Pienaar (right) joint the agency as CX director, Hannah Sturrock (left) has been promoted to group head and Tisha Lazaro (centre) has joined the agency in the role of senior art director.

Pienaar’s appointment will boost the agency’s focus on design holistic customer experiences delivering guaranteed marketing ROI.

She joins The Hallway from AJF Partnership in Melbourne, where she was director of CRM and digital. Prior to AJF, she held senior strategic marketing roles in technology, travel and retail organisations including Intrepid Travel, Digital and Fairfax.

Says Jules Hall, CEO and partner, The Hallway: “We are so excited to welcome someone with Wilmari’s expertise to our team. She has a rare blend of deep technical knowledge combined with omni-channel strategic marketing experience. Plus she really understands the power of harnessing data to shape powerful customer experience throughout acquisition and retention journeys.”

New group head Sturrock has been with the agency for six years, previously as head of operations. She takes on a new expanded role, working between Sydney and Melbourne, with a particular focus on leadership of the agency’s ANZ business.

Sturrock joined The Hallway in 2011, after long stints at BMF and Karmarama in the UK.

Says Hall: “Hannah joined us when we were only ten people in a little studio in Redfern, and has been a big part of our success, helping shape out brand and our culture. She’s also a natural leader and an awesome partner for our clients. She’s also an ex-Melbournian so handles the crazy weather and knows how to make a hook turn in the CBD.”

New senior AD Lazaro has held senior creative roles at Big Red and M&C Saatchi. She most recently worked directly with the AFL and an all-female team of creatives and strategists to promote the inaugural Women’s AFL competition with “I’d Like To See That”, a twist on the iconic 1994 campaign developed by The Campaign Palace.