Vandal collaborates with Flint to launch new Continental Tyres spot via Pico Plus Shanghai

CONTINENTAL_TYRES_04 (1).jpgVandal has partnered with Flint to produce a new Continental Tyres commercial for the Chinese market via Pico Plus Shanghai.

Directed by Andreas Smetana, the concept uses a combination of live action blended with a classic animation style. It brings to life how a driver's imagination in his daily commute can turn into an energetic race to the chequered flag.

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CONTINENTAL_TYRES_01 (2).jpgSays Emilie Rademeyer, creative director, Vandal: "Good pre-visualisation was imperative to get the desired outcome. Our artists excelled at the challenge of combining handcrafted comic book illustrations with the live action. The result was a unique look that our client was extremely happy with, exceeding expectations and delivering above and beyond."

Client: Continental Tyres
Agency: Pico Plus Shanghai
Creative Director: Michael Kaltenhouser 
Account Management: Mirabelle NG & Scott MIAO 

Production Company: Flint
Director: Andreas Smetana
Producer: Tim Berriman

Post Production & Animation: VANDAL
Creative Director: Emile Rademeyer
VFX & Animation producer: Steve Dunn
Sound Design: Nigel Crowley
Design: Fiona Lu, Melissa Mai, Ling Siu, Julie Ly
Animation: Robert Dinnerville, Jeremy Mansford

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