Vandal collaborates with Flint to launch new Continental Tyres spot via Pico Plus Shanghai
Vandal has partnered with Flint to produce a new Continental Tyres commercial for the Chinese market via Pico Plus Shanghai.
Directed by Andreas Smetana, the concept uses a combination of live action blended with a classic animation style. It brings to life how a driver’s imagination in his daily commute can turn into an energetic race to the chequered flag.
Says Emilie Rademeyer, creative director, Vandal: “Good pre-visualisation was imperative to get the desired outcome. Our artists excelled at the challenge of combining handcrafted comic book illustrations with the live action. The result was a unique look that our client was extremely happy with, exceeding expectations and delivering above and beyond.”
Client: Continental Tyres
Agency: Pico Plus Shanghai
Creative Director: Michael Kaltenhouser
Account Management: Mirabelle NG & Scott MIAO
Production Company: Flint
Director: Andreas Smetana
Producer: Tim Berriman
Post Production & Animation: VANDAL
Creative Director: Emile Rademeyer
VFX & Animation producer: Steve Dunn
Sound Design: Nigel Crowley
Design: Fiona Lu, Melissa Mai, Ling Siu, Julie Ly
Animation: Robert Dinnerville, Jeremy Mansford