Australian artists band together for marriage equality with launch of YesFest via M&C Saatchi

Screen Shot 2017-10-06 at 9.02.00 am.jpgToday it was announced that Australian Marriage Equality in partnership with M&C Saatchi Sydney, Our Friends Electric and some of Australia's biggest music artists, celebrities, brands and entertainment personalities have come together for YesFest - a nationally broadcast concert to support love and equality for all Australians.

Music legend Elton John has starred in a personal message video for YesFest and Australian Marriage Equality.

VIEW THE ELTON JOHN VIDEO MESSAGE
v891triRGmRVeeIKRE5glvAVw8P1FKFKkNSU0cSMcWE.jpgYesFest will be held at Spotless Stadium, the beloved Sydney Showgrounds music arena previously home to Stereosonic, Soundwave and Big Day Out, on Sunday October 29, during the crucial final week before marriage postal votes are due back to the Australian Bureau of Statistics (ABS). 

Promising never-before-seen and never-seen-again collaborations and special performances from across the AustralianOsVFsCZFeZQVNx_YfCXQQ26ufRv2LsZbEEj3_HrzIvg.jpg music spectrum, the first line-up includes Client Liaison, Flight Facilities (DJ), Heaps Gay DJs, Jack Colwell, Kirin J Callinan, Killing Heidi, KLP, Megan Washington, Nick Cester (Jet), Northeast Party House, The Preatures, Tkay Maidza, Touch Sensitive and very special guest, Jimmy Barnes with many more to come.

Says Mim Haysom, general manager, M&C Saatchi: "YesFest is a project very close to our hearts. We believe the diversity of our people make us who we are. We work hard to build an inclusive and supportive environment for our people and want to help make this a reality for all Australians.JdlOw0mhWAmaZL7PdV-EokeqcdeekARfJHixJ7rrzoc.jpg

"We're honoured to be part of a team working towards achieving marriage equality."
 
Says Janine Middleton, co-chair, Australian Marriage Equality: "The next month is crucial in order to make marriage equality a reality. YesFest is an opportunity to connect with hundreds of thousands of Australians, encouraging them to have conversations about marriage equality with their friends, family and neighbours. We're thrilled to be working with some of the biggest talent in Australia to reach out to as many communities as possible and encourage them to post their YES ballots."

YesFest will be broadcast live across the country on YouTube and is supported by content partner MTV, who will also be covering backstage via Facebook Live. Other partners include Ben & Jerrys, General Pants and Mardi Gras.

The event will be hosted by Australia's favourite TV personality Osher G├╝nsberg, with vocal supporters including Billy Russell, Christian Wilkins, Courtney Act, Danny Clayton, Jackie Loeb, Jordan Raskopoulos and many more.

Designed to encourage and empower Australians, particularly millennials to vote, YesFest will send a passionate message to the nation that it's time to band together for equality.
 
YesFest is endorsed by Australian Marriage Equality, the peak body for the 'Yes' campaign, with profits beyond hard costs going to the Equality campaign.

Event details:                                
What: YesFest, a LiveAid style benefit for marriage equality
Where: Spotless Stadium, Sydney Showgrounds, Homebush
When: Sunday, Oct 29, 2017. Doors from 3pm.
Why: We need Australia to unite and drive that last push to vote
How: Post your vote, get tickets via yesfest.com.au.       
Tickets: On sale via Ticketmaster from midday Oct 6
Who: All profits go to the Equality campaign

Client: The Equality Campaign
Agency: M&C Saatchi Group
Executive Creative Director: Michael Canning
Creative Team/Executive Producers: Jonno Seidler, Curt McDonald, Chris Brailey and Taylor Thompson
Executive Producer: Taylor Thompson
Business Director: Prue Purnell
Design: John-Henry Pajak, Chi Yusuf
Re Agency: Colin Cornwall, Floriane Jambu
Art Direction: Vanessa Robinson, Neil Walshe, Rodrigo Soares
Copywriting: Chris Ching, Mick Harris, Luke Simkins, Rodrigo Cunha

Executive Digital Producer: Gemma Heyes
Technical Lead: Ben Patterson
Software Engineer: Ticia Andrade

PR: Kirilly Mallard, Sophie Callaghan, Alex Pugliese, Sophie Walton
Comms Manager: Naomi Rhienberger

Social: Mandi Bateson, Lara Munn, Hayden Wright
Account Service: Rachael Strobridge
TV Production: Sophia Tubby

The Special Group: Cade Heyde, Gareth Pask

Event Producer: Tim Freeland (Our Friends Electric)
Artist Management: Adrian Gidaro
Musical Director: Joel Farland
Artist Liaison: Meg Williams

3 Comments

Ummmm... said:

Apart from targeting the group most likely to vote yes, at a time when 90% of the votes are in, what's the idea? Not a hater just a serious question.

What?!! said:

Elton John is gay?!!

Paul Ratcliffe said:

My peepers adore this

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