Captain Risky takes a desert trek in latest TV spot for Budget Direct via 303MullenLowe, Sydney
Captain Risky is lost in the desert in the latest Budget Direct installment, created by 303 MullenLowe Sydney, which builds on the idea that at Budget Direct you don’t pay for extras that you don’t need – like flood cover.
With only 20% of homes in Australia having some risk of flood, according to flood data based on analysis conducted by Auto & General Insurance Company Ltd, Budget Direct customers only pay for flood cover if they want to. It’s another way customers can tailor their policy and ‘get more’ with Budget Direct.
Captain Risky’s Desert Trek’ was directed by Hamish Rothwell at Goodoil, with effects by Alt VFX.
Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager – Brand and Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Creative Directors: Sean Larkin & Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Llew Griffiths
Executive Producer: Sam Long
DOP: Crighton Bone
VFX: ALT VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir
6 Comments
You stole my gag…
https://www.youtube.com/watch?v=L08fJmbHcPo
Don’t get it?
What does this all mean?
Really don’t get it at all.
Can’y imagine selling it in. “we’ll open on a random stock shot of some woman or something, then cut to the guy from our last ads doing something funny – don’t worry well figure that bit out later. No, no don’t worry it’ll be seamless…”
Listen to the Vo dumbass.
I also simply don’t get it.