Carat Sydney recruits 303 MullenLowe’s Jacqui Purcell in new head of ecosystem planning role

Carat Sydney has welcomed Jacqui Purcell to the team in the role of head of ecosystem planning as part of an increased emphasis on bolstering the agency’s integrated communications planning capabilities.

Purcell departs full service agency, 303 MullenLowe, after two years as general manager of media for its Sydney office. She brings with her over 12 years’ agency experience, including having held client leadership roles at both Mindshare and Starcom previously.

Carat Sydney managing director, Dan Sinfield, described Purcell’s experience across the full spectrum of the communications planning process as integral to her appointment.

Says Sinfield: “Jacqui is a well-respected leader and an extremely knowledgeable planner. Here passion for the meeting point between data and strategy made her the perfect fit for the evolving needs of our clients.”

Says Purcell: “I’m looking forward to joining such a transformational agency. Carat’s focus on the total media ecosystem and growing expertise from a data perspective creates the opportunity to do some really great, innovative work – I’m excited to get started.”

Purcell’s appointment is the latest in a number of recent hires aimed at diversifying the agency’s expertise, including the appointment of Brendon Cropper to the newly created role of chief data and experience officer earlier in the year.

She starts with the team today.