Chris Hemsworth lends his voice to new Jacob's Creek 'Double Barrel' wine spot via AnalogFolk

Screen Shot 2017-10-25 at 6.53.11 am.jpgJacob's Creek has added serious star-power to the latest campaign for its premium wine range Double Barrel, with the release of a new commercial titled 'Two Barrels, One Soul' narrated by the acclaimed Australian actor Chris Hemsworth. Two Barrels, One Soul was created by the Australian office of leading global agency AnalogFolk, with production by The Sweet Shop.

The story takes viewers behind-the-scenes of the production of Double Barrel, an award- winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

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The development of the Jacob's Creek Double Barrel range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whisk(e)y barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind Double Barrel is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.

Says actor Chris Hemsworth, star of Thor and The Avengers: "I'm proud to narrate this story for Jacob's Creek. Double Barrel is a true example of Australia's ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018."

Says Derek Oliver, global marketing director at Jacob's Creek: "Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers. At Jacob's Creek we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.

"Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him."

Pernod Ricard Winemakers
Creative Agency: AnalogFolk
Production Company: The Sweet Shop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Managing Partner: Wilf Sweetland
Executive Producers: Loren Bradley, Edward Pontifex
DOP: Shelley Farthing-Dawe
Editor: Graeme Pereira, ARC Edit
Online: Alt.VFX
Sound: Rumble Studios
Photography: FLIPP
PR Agency: One Green Bean

7 Comments

hmmm said:

There's obviously a lot of money thrown at this but I'm just not sure it makes a lot of sense?

Really wanted to like this. Lacks originality. Feels forced. All of it.
That and the edit is all over the shop.

you spend all that money said:

and then you upload it to youtube in 720p

Female client said:

guess someone just wanted to meet him

Kevin said:

I don't get this at all. waste of money

both barrels said:


Sorry...it looks like a genre ad...

Boring, not compelling and quite frankly...wont make me buy a bottle. Or a barrel

Actually said:

Easily the best work for this brand in recent memory.

Bravo to the agency and production house for remembering how advertising works.

Johnnie Walker said:

Getting Johnnie Walker vibes from this.

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