Fujitsu Australia finds cure for ‘hot-summer-nightis’ in latest campaign via 303 MullenLowe

With summer just around the corner, Fujitsu General Australia has launched its latest campaign via 303 ullenLowe for ducted air conditioning systems starring brand ambassador Mark Taylor.

We see Taylor donning a lab coat and addressing the symptoms of an exhausted family suffering from ‘Hot-summer-nightis’ – a condition all Aussie families will relate to in the lead up to summer.

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The campaign highlights Fujitsu’s ‘Cool Finance’ offer using a familiar family scenario – that foggy feeling of waking up the morning after a hot summer’s sleepless night.

Last year’s Cool Finance campaign delivered strong results for Fujitsu, growing sales of ducted air conditioners overall. This year’s campaign also highlights the affordability of Fujitsu’s ducted air conditioning systems, and follows Fujitsu Australia’s winter campaign, which had Taylor starring as Evolution Man.

Client: Fujitsu Australia

Post-production: Fanatic Films