Hedgehog Agency named new full-service agency of record for global Medical Cannabis brands

Start-up agency, Hedgehog Agency, has been appointed the full service agency for client, MGC Pharmaceuticals and its subsidiary luxury skincare company, MGC Derma. Hedgehog Agency has also been named the official agency of the Medical Cannabis Council of Australia.

MGC Pharmaceuticals is a global specialist Medical Grade Cannabis company with many years of technical, clinical and commercial experience in the industry. The company’s founders are all key figures in the Israeli Medical Cannabis industry. MGC Pharma’s core business strategy is to develop and supply high quality Cannabinoid based pharmaceutical products for the growing Medical markets in Europe, North America and Australasia.

Global skincare brand MGC Derma, which specialises in using CBD (an ingredient derived from Cannabis) in its products – is transforming the face of skincare with its new line of products. A full suite of CBD-rich skincare products, including CBD BB Concealer Repair Cream and CBD Moisturizing Day Cream are now available across Europe.

Hedgehog Agency was founded 10 months ago by brother-sister duo, Ali and Josh Berg and has been growing at a rapid rate ever since.

Says Ali Berg, creative director of Hedgehog Agency: “We couldn’t be more excited about working with important businesses MGC Pharmaceuticals and MGC Derma. We’ve been brought in to help shape the whole brand, from social right through to press and print.”

Says Josh Berg, managing director of Hedgehog Agency: “We’re passionate about educating the public on the role that Medical Cannabis and Cannabidiol play in effectively treating previously unmet medical needs and improving the lives of patients, impacting public health across the world. MGC really are changing the world and it is an honour to join them on their mission.”  

Says Ron Lipsky – manager BizDev and international relations at MGC Pharma: “I’m pleased to welcome the Hedgehog Agency team on board. They truly believe in our mission to make MGC a global leader in Phytocannabinoid-based medicines. They understand our needs as a start-up in the Medical space and their work is always impressive. We’ve got some exciting work coming up and we can’t wait to help grow this important company together.”

The appointment starts immediately.

(Pictured L-R: Emily Rizza, Patrick Trethowan, Ali Berg, Josh Berg, Rudi Morgan, Adam Fitness)