Hisense Australia launches new 'Come to your Senses' integrated campaign via Mustard Creative

Screen Shot 2017-10-23 at 3.10.57 pm.jpgHisense is calling on more Australians to discover the brand through a new campaign titled Come To Your Senses created by Mustard Creative. 

Beginning this week and running across print, digital and broadcast channels, the campaign aims to increase brand familiarity and consideration by highlighting the strength of Hisense products, and the value they deliver to consumers.

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Says Andre Iannuzzi, head of marketing at Hisense Australia: "Come To Your Senses leverages the enthusiastic reception around Hisense's premium range of ULED TVs and create a halo effect around the suite of products available in Hisense's television and refrigeration categories."

The TVCs showcase the brand's signature ULED range accompanied by Hisense's market position and review quotes from some of Australia's leading technology experts, providing important validation for consumers on the path to purchase.

Iannuzzi attributes the brand's continued growth to its strong relationships with Australia's leading retailers.

Iannuzzi says retailers confidently recommend Hisense products based on quality and features consumers expect, combined with an accessible price point making Hisense a favourite in both television and refrigeration.

Says Iannuzzi: "We're carrying that momentum through this campaign, enticing Australians who haven't yet experienced all the exciting products Hisense has to offer."

As part of the campaign, Hisense is giving away three 55" Series 7 ULED TVs valued at $2,499.

Client: Hisense Australia
Creative: Mustard Creative
Strategic Director: Paul Whitworth
Managing Director: Daniel Penny
Senior Account Director: Gideon Nedas
Creative Director: Alex Merlino
Director/Producer: Brendan Lee
3D Graphics: Nicholas Deboar
2D Graphics: Milked
Music Composition: We Love Jam

2 Comments

TV PUNDIT said:

As I watch these commercials on my very ordinary TV set I bought from Dick Smiths for $199, I fail to see what all the fuss is about, Mr Iannuzzi.

Perhaps you should have asked an ad agency to come up with an idea for you.

Maybe next time, eh?

not good said:

this is rubbish

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