L’Oréal reappoints Carat Australia as media agency following a competitive pitch process

Carat has retained the media planning responsibilities for beauty giant, L’Oréal, Australia following a competitive pitch process, with the agency’s remit now also expanded to include New Zealand.

Carat was originally awarded the account locally in 2013, taking over from UM as the agency of choice for the country’s leading beauty brand. The agency will now also look after the New Zealand market via its Auckland office, with the addition of search and performance responsibilities across both markets.

Says Lyndall Campher, media director, L’Oréal Australia & New Zealand: “We were impressed by the standard of all the submissions and presentations, however Carat showed great insight and understanding of our business and the challenges we face. In addition, we are really pleased to have been able to consolidate our media investment with Carat so as to have a truly integrated approach across all our paid media channels.”

Says Paul Brooks, CEO of Carat Australia: “We are proud of both retaining and extending our partnership with L’Oréal and look forward to continue working with a company that is recognised as the market leader. I would like to thank the team at L’Oréal for trusting in Carat to help them navigate an ever-changing and complex landscape.”

Says Joseph Pardillo, managing director of Carat Melbourne: “Four years ago we partnered with L’Oréal Australia to find new and innovative ways to connect with their consumers, with an increased focus on bolstering their digital communications strategy. Today, we’re thrilled to have been awarded an extended tenure to help continue to cement their market-leading position across ANZ.

“The opportunity to build on the successes we’ve shared to date with L’Oreal ANZ is testament to the team here at Carat, who have worked passionately and tirelessly on the account. It’s great to be recognised accordingly and I couldn’t be prouder of them.”