Melbourne start-up shop THINKERBELL snares Margie Reid from OMD for managing partner role

Margie THINKERBELL Reid-web.jpgFledgling independent Melbourne agency THINKERBELL has lured Margie Reid to the team as managing partner ~ effective January 8 ~ following a 11-year stint at media agency OMD, including the last few years as managing director.

"I'm pleased to be joining the THINKERBELL team and look forward to practicing a little measured magic for our clients", said Reid. "We've been talking for a while and I guess what made the decision to join them an easy one was their focus on bringing together the very best of marketing sciences and brilliant creative minds.

"What I'll be bringing to the party is a broad understanding of the marketing and media landscape, strong management skills, and perhaps upweighting the 'measured' component of the 'measured magic' proposition."
"We were inundated with people interested in the position," said creative partner Jim Ingram. "However, Margie was the very first person we met, and we instantly knew she was our person. Margie brings with her a proven track record of leading a happy agency to business success, as well as sharing the same sense of wonder and excitement about the possibilities of THINKERBELL."

Adds Adam Ferrier, strategy partner: "Margie radiates integrity, and a strong sense of self - valuable qualities in an increasingly complex and complicated business landscape.  In Margie we have someone we totally believe in, and we think our clients will too. Margie will be joining as an equity partner in the agency, and along with PwC's minority investment, we're very excited about the people we have on board making our agency a success."

Some of Reid's more recent career highlights include winning the Coles Group & Target accounts, retaining Village Roadshow and winning MFA's for brands such as Mazda, Red Cross Blood Service and Roadshow Films.


Whatnextforomd said:

It will be interesting to see which of OMD's clients goes over first. Neither Margie or Ben Shepherd have been replaced which begs the question who's steering the ship. A brilliant move for Thinkerbell.

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