Monash Children’s Hospital launches new animation short via DDB Melbourne + Cirkus

To celebrate the launch of and support further fundraising efforts for the new Monash Children’s Hospital Imagination Appeal, DDB Melbourne’s creative team recently approached Cirkus to produce an animated short, demonstrating the power of a child’s imagination.

This film invites you to join in imagining a brighter future for sick children. By donating to Monash’s Imagination Appeal you will be supporting over 100,000 children treated at the Monash Children’s Hospital every year. The new Monash Children’s Hospital has been designed to capture children’s imagination, helping them to cope and recover from their illness more quickly and with better outcomes. After all, imagination is the best medicine.

VIEW THE FILM

One of the largest children’s hospitals in Australia with 230 beds dedicated to the care and wellbeing of children and families of Victoria, the new Monash Children’s Hospital is so much more than a hospital. It’s a wondrous environment that heals patient’s bodies while nurturing their wild imaginations.

This emotive animated short paints a picture of an intergalactic voyage that demonstrates the power of imagination through an enthusiastic child. The animation works in harmony with the voice over, highlighting the interaction between Tahlia, the heroic patient, and the hospital staff as if it is being animated in real time, as well as showing that imagination is the best medicine in a child’s healing process.

Led by animation director Romain Borrel, the Cirkus illustration team designed and boarded up a naïve 2D style reflecting a child’s imaginative world. Most of what you see was then built and animated in 3D, before being rendered out in a flat style to stay true to the original 2D art.

Visit imaginationappeal.org to find out more!

Cirkus Team

Account Management: Stuart Smith