Pearl, the first AI advertising judge selects same winner as its human colleagues at MIXX Awards

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PEARL-AI.jpgThere was a big surprise at this year’s MIXX Awards gala in Brussels. Pearl, the first Artificial Intelligence advertising judge in the world, picked the same winner as the human judges. ‘Her Street View’ by Touche Pas A Ma Pote, a campaign designed to highlight the poor conduct towards women in Brussels, was chosen as the absolute winner by the A.I. robot. “Based on its social relevance, the emotional impact and the project’s excellent reach,” the A.I. machine claimed. It seems that what started out as merely an experiment by the event organisers has now taken on an important new dimension.

It was the moment the Belgian advertising scene had been looking forward to. For the first time in advertising history, a robot had independently chosen a campaign to be the winner. Pearl, the first Artificial Intelligence judge in the world could rightfully call itself the most experienced judge on the circuit. It had thoroughly prepared itself having gone over 30,000 cases during a three-month period. By analysing and assessing, it had been able to teach itself to choose a winner. So how did it do?