Principals snares Ash Mustchin from Y&R ANZ for director of digital and experience position

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Ash Mustchin.jpgAs the lines between branding and experience continue to blur, Principals is being called on to bridge the divide between brand and digital thinking. As such, the agency has appointed Ash Mustchin to the role of director of digital and experience to bolster its skills in this area.

 

Mustchin joins Principals following a stint at Y&R ANZ. Prior to that he spent two years in London working for Wunderman and SABMiller. He has more than 13 years’ experience in digital and creative across Australia, South Africa and Europe working with clients including Google, Nestle, Coca Cola, ABInBev, Huawei and Australia Post.

Says Tim Riches, group strategy director at Principals: “With branding challenges taking such a diverse array of forms across our client base, a flexibility of skills and approach is just what our clients need. When Ash described himself to us as a digital Swiss army knife, we knew we needed him on our team.”

Says Mustchin: “What attracted me to Principals was not only the enviable client list and their past record of delivering great brand work, it was the people. I’m thrilled to be joining such a great team and look forward to hitting the ground running.”