Queensland Rugby Union appoints Khemistry

Queensland Rugby Union (QRU) has today announced it has entered into a partnership with award-winning creative agency Khemistry.

The partnership’s aim is to grow rugby union’s popularity across Queensland and reignite the State’s love affair with the game by stepping up its visual and digital impact.

QRU CEO Richard Barker (above right) said the arrangement would allow two prominent Queensland ground-breakers to show the sport in a whole new light.

Says Baker: “To partner with Khemistry will bring enormous creative opportunities, not only to our organisation but also to our other commercial partners.”

Khemistry managing partner Andy Fyffe (above left) said the prospect of working with QRU was appealing for many reasons, the most obvious being the organisation’s strong desire to keep pushing the envelope.

Says Fyffe: “It is incredibly important to us to partner with organisations that are passionate about the value of their brand and being innovative in the digital realm.

“We want to work with those who share this passion and QRU is squarely in that space.”

Operating in Brisbane for the past 12 years, Khemistry is a brief-to-broadcast agency that offers specialist in-house production. It has won multiple awards for creative and digital campaigns, including collecting nine separate awards at the recent Brisbane Advertising and Design Club (BADC) award ceremony.