RaboDirect launches new ‘Feel Good AR’ augmented reality app for consumers via Page2

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o (1).jpgRaboDirect has today launched its free “Feel Good AR” augmented reality app for consumers developed by Page2, bringing to life the link between food waste, sustainability and savings.

 

Activated through an Australian, European or New Zealand currency note, the AR app has been developed by RaboDirect to engage its customers and the general public, educating on how to waste less and save more.

The “Feel Good AR” app is user friendly and aims to grab the attention of mobile savvy Aussies by putting them in control of a visual journey to demonstrate the growth of their savings and how all savings with RaboDirect are supporting Aussie farmers.

The AR app, which will be followed by a game in the near future, is one of the ongoing initiatives that RaboDirect and Rabobank are undertaking to close the knowledge gap around farming, food waste and food sustainability. Besides the AR app, Rabobank also released a Virtual Reality movie to take consumers into the future with a journey from farm to fork.

 

As a global specialist in food and agribusiness banking – and entirely focussed on the agricultural sector in Australia – Rabobank takes a leading role in working towards a sustainable global food supply.

 

Says Edwin van Raalte, group executive of RaboDirect: “VR and AR have the capability to bring a product to life and we have recognised that to engage Australians on the topic of food waste, farming and savings we need to take different approaches and educate through the use of tech-savvy tools.

 

“Our 2017 Food & Farming report found that people who believe food and farming is important to Australia are more likely to waste less of their food. Food is obviously relevant for every one of us, though only half of all Aussie say they know a little about the process. We feel education will be key to helping reduce waste.”

 

The AR app can be downloaded, free of charge from the Apple Store and Google Play Store for both iPhone and Android users.

 

Other Rabobank initiatives include FoodBytes! and the Farm Experience Program (FX).

FoodBytes! is a series of transformational events connecting food industry leaders with start-up companies that are innovating and disrupting the food chain with ground breaking ideas in food, agribusiness and technology.

 

(FX) is committed to bridging the knowledge gap by providing city teenagers with a first-hand rural lifestyle experience that aims to highlight the role of agriculture in Australia’s economy.