Spark Foundry appoints Leo Burnett Sydney’s Linda Fagerlund to national head of strategy role

Spark Foundry has today announced the appointment of Linda Fagerlund (right) to the role of national head of strategy. In the role, Fagerlund will be responsible for leading Spark Foundry’s client strategy team nationally.

Fagerlund joins Spark Foundry from Leo Burnett Sydney where she led the connections strategy team, aligning digital, social, media and PR thinking more closely with the creative process. Prior to that, Fagerlund was at News Corp Australia, leading strategic partnerships and solutions for its Customer Solutions Studio for major agencies and brands, including IKON and Blue 449 for Vodafone, Coca Cola, PepsiCo, Pfizer and IKEA, among other clients.

Fagerlund is passionate about sustainability, recently launching a website dedicated to sustainable and ethical products and brands, miljo.com.au.

Says Sue Squillace (above centre), CEO, Spark Foundry: “We are thrilled that Linda has joined as our national head of strategy. Her strategic experience in media agencies, creative agencies and with media owners sets us up perfectly to accelerate our clients’ business and our business in our evolving agency model, that is purpose built for our clients.”

Says Fagerlund: “I’m excited to join Sue and the national Spark team as we continue to cement the new brand locally and build client partnerships that extend beyond a traditional media agency into connected experiences using analytics, technology, innovation, PR, content, commerce, and more.”

Fagerlund’s appointment is effective immediately.

(Pictured L-R: Peter Butler, managing director Melbourne; Sue Squillace and Linda Fagerlund)