Telstra brand Belong launches first spot with new creative partner Clemenger BBDO, Melbourne

Screen Shot 2017-10-13 at 9.40.21 am.jpgTelstra's low-cost telco brand Belong has launched its latest campaign using the tag-line 'It's a dataful life' via its new creative agency partner Clemenger BBDO, Melbourne.

The spot highlights the brand's mobile sim plans.

Says Nick Garrett, CEO, Clemenger BBDO: "It's fantastic working with a brand like Belong that truly lives up to its challenger spirit in an increasingly crowded category. We're looking forward to continuing the partnership as the business goes from strength to strength."

VIEW THE SPOT
Client - Belong
Cathy Toohey - Head of Marketing
Natalie Dean - Marketing Consultant
Hannah Maton - Marketing Campaign Specialist
 
Agency - Clemenger BBDO Melbourne
Evan Roberts - ECD
Giles Watson - Creative
Tim Smith - Creative
Jackson Harper - Creative
Lisa Moro - Senior Producer
Matt Kemp - Senior Planner
Sam Mackisack - Senior Planner
Nick Campion - Group Business Director
Alex Blakemore - Project Director
Luke Slater - Business Director
Steve Leadbeater - Head of Craft
Julie Galinas - Interactive Producer
Nick Short - Senior Print Producer
Jem Downing - Print Producer
 
Production Company - The Sweet Shop
Nick Kelly - Director
Germain McMicking - DOP
Bernard Garry & Laurence van Camp - The Editors
Blockhead VFX - Post Production / VFX
Paul LeCouteur - Sound Engineer
 
Media
Blue449 - Media
Alt/Shift - PR and Social

9 Comments

plonk said:

No surprise that no one wants to be credited on this one...

Sigh said:

What the hell was that supposed to be? We're still making cheap gags about selfies and tinder in 2017 apparently...

Incompetent said:


Anyone associated with this who has 'Marketing' in their job title should find a different career.

Ben said:

I'm not surprised to find their website is broken,

Belong customer said:

I've never had a worse experience with a service than I've had with Belong. The fact that they've removed the 'Review' section of their Facebook page should say enough... Check out their 'visitor posts'. You get the idea.
No amount of advertising will help me like them, sorry Clems.

nose said:

Yep it's a stinker, just like their broadband

Ouch said:

So bad it actually hurts to watch. Why anyone would choose to promote rather than bury such work is beyond me and I'm sure pretty much anyone.

hmmmm said:

I don't get it. Selfie olympics?

ONE WORD said:

SUPERB WORK. SUPERB

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