Tennis Australia unveils ‘don’t miss a second’ spot for the 2018 Australian Open via Landor
October 19 2017, 4:29 pm | | 5 Comments
Landor has partnered with Brisbane motion agency Breeder and New York sound studio Nylon to create a new TVC campaign for Tennis Australia in the lead up to the 2018 Australian Open.
The challenge was to create an ad that would ignite a need to get out and experience the tournament in real life.
Using the campaign idea, ‘Don’t miss a second’, they created the feeling of ‘FOMO’ – offering a taste of the action and giving a glimpse of the electric atmosphere. Left wanting more? Just grab a ticket.
Client: Tennis Australia
Landor: Art direction and design
Nylon: Sound engineering
Breeder: Motion, edit and production
5 Comments
The idea is quite good. But the execution could’ve been better.
15 -0
I thought this was a TV channel promo from an internal department, it was that lacklustre.
The only worthy element to the spot are the players
The only worthy element to the spot are the players
Notice how neither Breeder nor Nylon NY put this up on their sites. They’re not proud of this either. It’s bread and butter bill-paying work, this.