The Agency Circle survey open for second year to reveal if there has been progress on diversity

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Thumbnail image for Screen Shot 2016-12-16 at 9.24.29 AM.jpgThe Agency Circle, an industry body that’s all about turning the talk around diversity into action launched in October 2016. A survey of all participating agencies was conducted at the time of launch to establish an (industry aggregate) baseline with the plan to run it again in 12 months’ time and see what’s changed – hopefully for the better.

It has been 12 months, and now is the time to find out. This year’s survey launched today. Member Agencies have until the 3rd of November to complete and send the data back for processing. The aggregated industry results will be released on the 20th of November.

Says Emily Perrett, Agency Circle chair: “I just want the results already. We’ve had a lot of consistent interest from most of the major agencies in town, and we’ve all been working hard on making real change at our respective agencies. I hope that we see that effort in the numbers”.

Individual Agency results will not be released by The Agency Circle, that’s up to each Member. But all Members are aware of the spirit of the arrangement, they will need to have made positive progress on their 2016 numbers in order to remain in the Circle.

If you’re not currently a Member, and would like to be, then please contact Sarah Palmer, Natalie Brady or Emily Perrett – details here

If you are a Member, then please submit your survey by the 3rd of November deadline.

This year, the survey will open up to Media Agencies. If you’re a Media Agency interested in joining The Agency Circle, contact martin.cowie@omd.com

THE AGENCY CIRCLE 

MEMBER AGENCIES

303 MullenLowe*

Analog Folk

Adrenalin Media

BWM Dentsu*

CHE Proximity*

Clemenger Brisbane

Clemenger Melbourne*

Clemenger Melbourne*

Clemenger Sydney*

Core

DDB*

Havas Group*

Heard Agency

Iris Worldwide

JWT*

Leo Burnett*

Marketforce*

M&C Saatchi*

McCann*

Ogilvy Sydney

OMD

SapientRazorfish / DLBi/Publicis.Sapient

Saatchi & Saatchi

TBWA*

The Hallway*

The Monkeys*

The Royals

VCCP*

*Founding Agency Circle Members