University of Melbourne promotes graduates for every possible future via McCann Melbourne
The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.
The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future.
Press, social content and out of home executions will target business leaders to position graduates of the University as talent that is prepared for every future of their business.
The campaign aims to drives employers to a website where they are encouraged to meet Melbourne Talent and find graduates for hire via a LinkedIn powered search tool.
Says Siobhan Forbes, executive director of marketing, University of Melbourne: “The campaign illustrates how Melbourne Model graduates are well placed to help workplaces globally navigate an uncertain future.
“As part of this campaign, we’re also looking forward to sharing the experience and perspectives of Melbourne alumni who are leading their industries in preparing for the future.”
Says Anita Deutsch-Burley, managing director at McCann Melbourne: “Every University concentrates on getting students in. Our strategy was to prove that we could get them out. There’s no stronger recruitment tool for a University than proving you can get your students the best jobs in the country.”
The campaign is a follow up to the University’s highly successful ‘Made Possible By Melbourne’ campaign which picked up a series of awards including Cannes Lions and at D&AD.
Creative: McCann Melbourne
Creative Team: Charles Baylis, Joseph Sibley, Matt Lawson, Corey Thorn
Senior Designer: Dave Budd
Managing Director: Adrian Mills
Group Account Director: Charlie McDevitt
Account Director: Emma Van Den Berg
Account Manager: Meg Andrews
Account Executive: Leighton Howindt
Head of Strategy and Media: David Phillips
Strategic Planner: Chamari Kariyakaranage
Senior Producer: Anne Comber
Content Producer: Melina Flood
Digital Director: Tony Prysten
Digital Producer: Josh Ide
Digital Designer: Guilherme Pocai De Almeida
Social Director: Chris Baker
Media Director: Jane Walshe
Digital Media Account Director – Shahram Ghaffurian
Studio Manager: Daniel Hickey
Retouching: Ross Goddard
Finished Artist: Belinda Cuddon
Production Company – Onesal
Director: Nahuel Salcedoa
Producer: Ailin Brunner
3 Comments
They’ve left and still can’t even give credit where it’s due.
That’s something to be proud of Matt.
Wow – really nice spot. Very refreshing for the category