303 MullenLowe Sydney bolsters data analytics capabilities with four senior appointments

303 MullenLowe is expanding its digital capabilities, appointing four senior specialists in CRM, marketing automation and data analytics after winning the Audi digital account earlier this year.

Says Nick Cleaver, CEO, 303 MullenLowe: “We are making a serious investment in transforming how our clients do business by using data to guide everything from their messaging to channel planning and business decisions.”

Leading the team is Charles Rallings (top left) as digital operations director. Rallings has extensive experience across mobile, social and data analytics platforms, and a track record in leveraging digital technology to drive growth. Previous roles include chief operating officer at DDB Group; and managing director, Tribal DDB.

Rallings has appointed a team of specialists who combine data and CRM expertise with a passion for automotive marketing. In addition to helping Audi Australia leverage its data, they are working across the agency’s client portfolio, using insights to drive performance.

Anne-Sophie Mazurek (top right) has joined 303 MullenLowe as marketing automation and CRM specialist. She brings 10 years’ senior marketing experience, and honed her ability to nurture customer retention through CRM as marketing and strategy manager at PSA Peugeot Citroën. Originally from France, she is an expert in understanding audiences and creating targeted communications.

Joining from Holler are Henry Woo (bottom left), head of data analytics, and Sophie de Flamingh (bottom right), CRM strategist. Woo is an expert in developing data strategy roadmaps, forecasting and market analysis.

De Flamingh brings over 20 years experience to her role, solving client business problems using a combined knowledge of CRM, digital, loyalty and communications. Prior to joining 303 MullenLowe, she ran a boutique agency providing CRM advice to clients including Subaru Australia and Lexus Australia. She was also CRM manager at Lexus Australia for five years.

Says Rallings: “We’ve recruited a talented team of specialists who are working collaboratively with our creative and media divisions to deliver seamless, hyper-personalised customer experiences, across every touch point.”

The global marketing automation industry will be worth USD$7.63 billion by 2025, according to Grand View Research, while the number of worldwide email users topped 3.7 billion this year, according to The Radiacati Group.