AEG targets aspiring home chefs in latest ‘Master Series’ integrated campaign via Infinity Squared
To promote AEG’s new Mastery Collection of appliances, Electrolux-owned AEG has launched a new campaign via Infinity Squared, targeting aspiring home chefs in partnership with one of Australia’s best chefs and AEG brand ambassador, Mark Best.
The campaign centres around an exclusive Master Series’ of cooking content created in collaboration with Best, specifically designed to showcase AEG’s range of innovative products and features. The exclusive content spans three key content pillars, which include taste, technique and technology.
Says Tom Phillips, Infinity Squared: “For us, the point-of-purchase was a vital place for AEG to cut-through. We wanted to be laser-focused on the brand’s proposition by developing the campaign for retail and then building it back out into broader channels.”
The “Master Series” is exclusively available to new and existing AEG customers via a gated
online hub. An entreé to the series is being leveraged in social and digital to promote specific products and features.
Says Anastasia Barlas, marketing director, AEG: “The Master Series is an exciting foundation for us to build the premium
credentials of the brand whilst giving our retailers value for our customers.”
Electrolux – AEG
Marketing Director: Anastasia Barlas
Senior Marketing
Manager ANZ: Richelle Barker
Senior Brand Manager: Karen Nguyen
Creative: Infinity Squared
Strategy & Planning: Infinity Squared
Planner: Courtney Beck
Creative: Mark Best & Infinity Squared
Project Director: Sarah Reynolds
Production: Infinity Squared
Director: Toby Morris
Producer: Jack Gow
DOP: Mitch Ayers
Editor: Cameron Drew
EP: Dave Jansen
MD: Tom Phillips
Media: PHD
PR & Social: Hausmann
Digital: Orchard