ALDI sets epic reminders for its weekly Special Buys in new TV and radio campaign via BMF

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Playdate.jpgALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there’s only one way to make 170% sure you don’t miss out: set an Epic Reminder. To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions.

Says Alex Derwin, creative director, BMF: “Very few clients will let you break a man’s arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touchpoints, so we’ll keep looking for ways to jog people’s memories in the coming months.”

Fridge.jpgSays an ALDI spokesperson: “ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn’t always easy. Hence “Epic Reminders” – a campaign to jog the memory of everyKnot.jpg Australian looking for high quality products at great prices.”

The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display.

Agency: BMF Sydney

Executive Creative Director: Cam Blackley           

Creative Director: Alex Derwin

Associate Creative Directors: David Fraser and Dantie Van der Merwe

Designer: Matthew Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Hugh Munro

Planning Executive: Kellie Box

Managing Director: Steve McArdle

Group Account Director: Toby Hussey

Account Director: Sid De                

Account Executive: Rebecca O’Hanlon         

Agency Producers: Jenny Lee-Archer and Esta Lau

Production Company: Scoundrel

Director: James Dive

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

DoP: Germain McMicking

Post Production: Blackbird

Editor: Dan Lee @ The Butchery

Sound: Rumble Studios

Radio Jingles: Rumble Studios

Engineer (Radio): Cam Milne

Composers (Radio): Johnny Green and Lance Gurisik

Marketing Director: Mark Richardson

Marketing Manager: Kylie Warnke

Marketing Assistant: Katherine Franulovich

Media Agency: Zenith