ALDI sets epic reminders for its weekly Special Buys in new TV and radio campaign via BMF

Playdate.jpgALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there's only one way to make 170% sure you don't miss out: set an Epic Reminder. To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions.

Says Alex Derwin, creative director, BMF: "Very few clients will let you break a man's arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touchpoints, so we'll keep looking for ways to jog people's memories in the coming months."

Fridge.jpgSays an ALDI spokesperson: "ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn't always easy. Hence "Epic Reminders" - a campaign to jog the memory of everyKnot.jpg Australian looking for high quality products at great prices."

The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display.

Agency: BMF Sydney
Executive Creative Director: Cam Blackley           
Creative Director: Alex Derwin
Associate Creative Directors: David Fraser and Dantie Van der Merwe
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Steve McArdle
Group Account Director: Toby Hussey
Account Director: Sid De                
Account Executive: Rebecca O'Hanlon         
Agency Producers: Jenny Lee-Archer and Esta Lau

Production Company: Scoundrel
Director: James Dive
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DoP: Germain McMicking
Post Production: Blackbird
Editor: Dan Lee @ The Butchery
Sound: Rumble Studios
Radio Jingles: Rumble Studios
Engineer (Radio): Cam Milne
Composers (Radio): Johnny Green and Lance Gurisik

Marketing Director: Mark Richardson
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich

Media Agency: Zenith


Lover said:

Hated the Christmas campaign and love these. Funny. Memorable. Well done.

Hater said:

Loved the Christmas campaign and hate these. Not funny. Forgettable. Commiserations.

South African's rock radio said:

The radio campaign is particularly good. Great writing and production.

Real ads of genius said:

These are great. Don't know why there is any hate. Graphics at the end look a bit cheap for my liking but it's a great idea that could be rolled out for a lot longer, real men of genius style. Loving the radio too.

Over this said:


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