Amart Furniture gets funky with newly launched integrated brand campaign via next Thursday

Brisbane independent agency, next Thursday has continued its partnership with Amart Furniture to deliver a new integrated campaign which launches this Sunday nationally.

Set to the upbeat ‘Live Louder’ track by X Factor star Nathaniel, the campaign repositions the retailer by delivering a fun, entertaining and energetic campaign that celebrates Amart Furniture’s quality, range and value.

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Dan Adler, managing director, next Thursday: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new direction and now its communications are far more in tune with its contemporary product offering.”

Since becoming Amart Furniture’s creative agency, next Thursday has worked to shift the retailer away from its ‘yell and sell’ traditional style advertising and help build equity in the brand.

Says Lee Chadwick, group CEO, Amart Furniture: “We’re thrilled with the new direction of the creative. It demonstrates our commitment to transform the brand and showcases our stunning range of quality furniture.”

The new campaign will be rolling out nationally across television, out-of-home and digital, all in time for upcoming Christmas retail season.

Client: Amart Furniture