Beiersdorf reappoints OMD as its media agency following a three-month competitive pitch

OMD has today announced that it has been retained as Beiersdorf’s media agency. The news comes following a three-month competitive pitch.

Beiersdorf is an international skin care company with globally leading brands such as Nivea, Nivea Men and Elastoplast. It has been a partner of OMD for over 14 years.

Says Aimee Buchanan, CEO of OMD Australia: “We are thrilled to be continuing our partnership with Beiersdorf. We have worked together for over a decade and produced work that has driven consistent growth for their business. Our partnership has continued to evolve and we are really excited about our future.”

Says Julia Braun, general manager of marketing at Beiersdorf Australia: “We are delighted to

continue our partnership with OMD. They demonstrated their outstanding knowledge of our

industry and passion for our business, proving they are the right partner to lead our business forward.”

OMD also recently announced its appointment by Simplot, whose brands include Birds

Eye, John West, Leggo’s and Edgell.