Foxtel appoints WiTH Collective Linked by Isobar as new strategic and creative agency partner
Foxtel has selected award-winning digital experience agency, WiTH Collective Linked by Isobar, to help deliver strategic and creative support for Foxtel’s full customer marketing portfolio, which includes customer and acquisition marketing, retail, data and digital communications.
The appointment sees WiTH Collective assisting Foxtel in its drive to bring customers the most innovative and dynamic entertainment experience available across broadcast, streaming and broadband platforms.
The news follows the announcement of WiTH Collective’s expansion into Auckland earlier in the year, bolsters the brand’s existing portfolio of blue chip brands – including ASB Bank and Qantas – and prompts the addition of 10 new hires to help service and deliver all digital production as part of its unique creative, strategic and account management offering.
Says Justin Hind, CEO and co-founder, WiTH Collective: “Foxtel’s progression and ambition that marries them with platform reinvention, technical leadership and superiority in content is second-to-none. We are thrilled to have been welcomed on board by such a directional and revolutionary brand, and are excited combine data, technology and creativity as we set about delivering their dynamic business goals.
Says Jesse Stephens, director of customer and propositions marketing at Foxtel: “We feel that in WITH Collective we have the right partner for the future of where the Foxtel business is heading. Their unique combination of consulting, data, tech and creativity all built around delivering end to end customer experiences is what we need to deliver on our vision. Their unique approach to solving business problems through a highly collaborative customer focus really resonated with us. We look forward to partnering with Justin and the team.”
Says Amber Elliott, head of acquisition and customer comms, Foxtel: “The chemistry from the day we met has been brilliant, they understand and appreciate customers as much as we do and the whole team is really excited to be working with the WiTH Collective team.”
In May this year, it was announced that WiTH Collective had linked with global creative and digital agency, Isobar, to create a full-service partnership offering that answers complex business problems by providing end-to-end strategy and execution of customer-focused, creative and digital solutions.
The addition establishes the Isobar Australia Group – including Isobar, Soap and WiTH Collective under the leadership of Konrad Spilva, CEO of Isobar ANZ Group – and delivers full-service digital transformation and brand commerce solutions for clients within design, marketing, content, gaming, consultancy and commerce.
14 Comments
Big congrats guys but Foxtel is a structurally unsound business with a declining market share. Good luck!
standing by for more lousy ads from WITH
At last Foxtel have found an agency with a management and culture that is as poisonous as their own.
A match made in heaven!!
Enjoy those edms and banners while TBWA do all the fun stuff.
Easily one of the worst clients in Aussie. And that’s speaking from direct experience. Good luck guys, there will be no ‘WiTH’ in this equation at all. It’s all them.
Speaking from direct experience, easily one of the worst clients in Aust. Good luck WiTH. Get ready for lots of ‘just them’.
Shit. So much bitter experience from both agency and client experience…
Keep those Flags of Discontent flying peeps! Makes for entertaining reading.
It’s like inviting charles manson to your party…
Agree 100% – they are the WORST client. They treat agencies like machines, not human beings.
‘Foxtel appreciate customers’ Bwaaaaahaaaahaaaaa
Glad I left WiTH Collective before this shit storm hit. Good luck suckers! The grass is much greener on the other side.
Interesting looking at a lot of the comments about various agencies.
Is there any agency with as many disgruntled ex employees as With Collective? You have to wonder about their culture.
@another agency: ‘Culture’ is not the word, it’s more like a dictatorship run by a little man with funny hair and a penchant for big belt buckles. Toxic place.
I’m so glad the burnt UK citizens keep up with Aussie Campaign Briefs. Keep up the sook banter guys.