IKEA Australia celebrates the everyday in new summer creative campaign via The Monkeys

Ikea (1).jpgInspiring Australians to experience the joy and happiness in everyday life at home, IKEA Australia via The Monkeys, has released its new summer retail campaign under the brand platform, 'The Best Day is the Everyday' to stimulate a visit to IKEA during the summer season.

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "This summer we're visiting an Australian home where the 'grandkids' are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home."

Ikea 2 (1).jpgDirected by Jonny & Will at Blinkink and FINCH, the campaign is narrated by acclaimed Swedish actress Lena Endre. It will broadcast across TV and online and will be supported by IKEA owned channels.

Says Barb Humphries, creative director, The Monkeys: "Summer is a time for play, as well as for having afternoon naps. With IKEA, there's plenty of room for both."

Client: IKEA
National Marketing Manager: Kristin Bengtsson
Country External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Melissa McInnes

Agency: The Monkeys
Co-founder and Group Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Copywriter: Renee Bryant
Art Director: Katyana O'Neill
Group Account Director: Humphrey Taylor
Senior Content Director: Rebecca Tearle
Senior Content Manager: Lauren Shelley
Senior Agency Producer: Penny Brown

Production Companies: Blink Ink & FINCH
Director: Jonny + Will
Executive Producer: Bart Yates & Corey Esse
Producer: Josh Smith & Claire Thompson

Edit House: The Editors
Snr Producer: Daniel Fry
Editor: Ryan Boucher

Post Company: FINCH Post
Head of VFX: Andy Timms
Post Producer: Hazel Gibson
Colourist: Trish Cahill
VFX Artists: Jonte Wendt & Baran Bayburt

Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia

Music Licensing: Level Two
Track: Bubblegum, Confidence Man


Josh said:

Not sure if I am being harsh,but given all the hype about the Monkeys I expect more.This is nice retail but nothing special.And I feel that way about recent the work for Qantas and their gambling shop campaign.Feel like I should be more impressed given all the headlines.

Dee Cee said:

Next up NRMA.Looking forward to it.

Eyewash said:

Hope the the new hotshot CMO at NRMA is ready for the scrutiny.It better be good and it better sell a shitload of policies.

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