London International Awards: Clemenger BBDO Melbourne scores three Gold and one Silver in Health & Wellness and Pharmaceutical awards

MeetGraham.jpgThe London International Awards has today announced the winners of the first LIA Health & Wellness and Pharmaceutical awards.

In Health & Wellness Australia has picked up three Gold and one Bronze. Clemenger BBDO Melbourne leads the Australian agency pack with two Golds for TAC 'Meet Graham' via AIRBAG. Havas Sydney has picked up the other Gold in the category for Steve Waugh Foundation 'The Riderless Bike'. CHE Proximity has picked up a Bronze for Cochlear 'The Hearing Test In Disguise'.

In LIA's Health & Wellness Craft awards Australia takes home a Gold and a Silver, both awarded to Clemenger BBDO Melbourne for TAC 'Meet Graham' via AIRBAG.
In the Pharmaceutical medium CHE Proximity leads the agency pack with one Gold and one Silver for Cochlear 'The Hearing Test in Disguise'. McCann Health has picked up a Bronze for Metamucil 'Poo Romance'.

In the Pharmaceutical Craft category Sydney production company Filmgraphics leads the Aussie pack with a Silver and a Bronze for Parkinson's 'The Hold' via J. Walter Thompson Sydney. McCann Health has picked up two more Bronze awards for Metamucil 'Poo Romance'.

McCann Health India, Delhi, won the Grand LIA in both the Health & Wellness and Pharma competitions, with "The Immunity Charm" for The Afghanistan Ministry of Public Health, a child vaccination awareness campaign featuring a colored beaded bracelet. The winning entry was also awarded nine Gold, one Silver and one Bronze, garnering McCann Health India Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year honors. McCann Health was also named Health & Wellness and Pharmaceutical Network of the Year.

Says jury president Jeremy Perrott, global chief creative officer of McCann Health: "'Immunity Charm' was the clear winner. The simplicity and emotional connection of a brilliant innovative idea using a cultural insight connected so many and saved the lives of even more. It worked brilliantly, crossing over from Health and its societal impact to Pharma, where it embraced doctors, connected patients and medicine with device and innovation."

The Grand LIA in Craft was awarded to Cossette, Toronto, for SickKids Foundation "SickKids Vs. Undeniable," a campaign that celebrated the fierce fighting spirit of ailing children and their families. The campaign also won seven Gold, one Silver and three Bronze.

Says Perrott: "'SickKids' stood heads above as an excellent piece that represented consistency of execution, highest standards and outstanding production values that lifted every element in this multi-film campaign."

Says Craft juror Laura Gregory, CEO/founder of Great Guns: "It was a blast of relief when we watched 'SickKids.' No embarrassing tear-jerking moments, no apologies, just raw, bleeding, defiant, fighting kids. It was a Grand LIA from the first viewing."
 
The 32nd Annual LIA judging was at Encore at Wynn Las Vegas, convening over a 10-day period.

A total of 98 LIA statues were awarded in LIA's inaugural Health & Wellness and Pharmaceutical competition. Three separate juries led by McCann's Perrott judged all entries. The Health & Wellness jury awarded 40 LIAs, the Pharmaceutical jury awarded 15 and the Health & Pharma Craft Jury awarded 43.

Says Perrott: "Once the industry sees the full body of work that won I'm sure there will be a sense of real understanding to what innovative creative thinking looks like. And from that work I believe many will be moved and inspired. Isn't that what we want great work to do?"

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners.

3 Comments

The Great White Hype said:

Rather than continue to fill the airwaves with this picture and the mention of another award- I’d love to see the agency come forward and give us a meaningful update about how this thing has been affecting the road toll.

Any chance guys?

@ great white hype said:

An interesting question - got me wondering the same thing.

So, I turned to google and within 30 seconds found this - road toll is down 17.9% this year vs 2016. How much can be attributed to Graham, I have no idea (and not sure whether they could extrapolate out 1 campaign's impact when they run a number of things a year.) But it seems like whatever they are doing for TAC is having, overall, the right effect.

http://www.tac.vic.gov.au/road-safety/statistics/lives-lost-year-to-date

@@ great white hope said:

It launched in July 2016, so I'm not sure you can use the figure in either a positive or negative way with regards to Meet Graham. If you take 2016, it looks bad, and if you take 2017 it look good.

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