Mecca launches beauty bot ‘Miss Mecca’ via Social House Bots to engage millenials

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10.jpg8.jpgAustralian retailer Mecca has launched one of the country’s first beauty ‘bots’ via Social House Bots, to make gift-giving even easier this Holiday season. Designed to engage the millennial customer, the conversational marketing tool named ‘Miss Mecca’ is accessible via the Facebook Messenger app and provides gift-giving advice in just a few taps.

After searching for ‘Miss Mecca’ in the Messenger app, gift-givers then respond to a series of simple questions about the person the gift is for (mum, sister, best friend, Kris Kringle, boyfriend, dad or brother), the budget and what beauty category best suits the recipient (are they a beauty junkie, skin-care lover, jet-setter or fragrance aficionado). ‘Miss Mecca’ then reveals a curated edit of gift suggestions which the gift-giver can choose to shop directly online or share with others via Facebook Messenger.

‘Miss Mecca’ also offers users the opportunity to sign up for beauty updates, which will send push notifications whenever there is an offer such as free shipping or deluxe samples on the Mecca website.

Says Jo Horgan, founder of Mecca Brands: “We pride ourselves on the Mecca in-store service and our ‘Miss Mecca’ bot is an extension of this experience – literally at the fingertips of our customers. Mecca has increasingly become a gifting destination and gifting should be joyful.

“Miss Mecca’ takes the hassle out of gift-hunting and turns it into an easy, fun experience.”

Miss Mecca is the latest digital launch for the retailer, following a MECCAMOJI Sticker app for iMessage which was released in October in line with Mecca’s 20th birthday. To celebrate the festive season, new holiday-themed stickers have been released on the app, with beauty junkies now able to add animated MECCAMOJI stickers to iMessages and group chats including

‘Mecca-fied’ candy canes, Christmas trees and a gift wrapped up in Mecca’s limited-edition Holiday packaging.

‘Miss Mecca’ will be available until late December 2017.