MLA and Surf Life Saving Australia win at the 2017 Australian Multicultural Marketing Awards

November 28 2017, 7:30 pm | BY Ricki Green | No Comments

MLA_Stills_Wendel (1).jpgMinister for Multiculturalism Ray Williams has tonight announced the winners of the 2017 Australian Multicultural Marketing Awards (AMMAs).

Some of the winners include The Monkeys for MLA ‘Celebrate Australia’ and KWP! for Surf Life Saving Australia ‘The Ocean’.

Williams said this year’s winners helped break down barriers to promote diversity on our screens and across society.

 

Says Williams: “With diversity being one of our State’s major assets, multicultural marketing is good for business, good for consumers, and good for our communities. All the winners and finalists demonstrated passion and commitment to exploring Australian identity in new, innovative and inclusive ways.”

 

In NSW, we come from 307 ancestries, practice 146 religions, and speak more than 215 languages.

 

SLSA_STILLS.1001_LOW_RES (1)-thumb-400x225-263839.jpgSurf Life Saving Australia won the Sport Award for its powerful campaign to encourage a diverse range of new members to join.

 

Says Melissa King, CEO, Surf Life Saving Australia: “The beach is the perfect melting pot of Australian diversity. As the fabric of our country continues to become more and more diverse, it is important that the fabric of Surf Life Saving evolves too.”

 

Other winning campaigns include:

· an integrated marketing and engagement multicultural campaign for the 2016 Census;

· a tailored offshore and onshore campaign from Westpac to engage Chinese International Students.

                                                                                                                  

Now in its 28th year, the AMMAs recognise excellence in multicultural marketing and communication, promoting cultural diversity across Australia’s corporate, community and public sectors.

 

Campaign categories include sport, business excellence, public sector, arts and culture, and communications.

 

2017 Australian Multicultural Marketing Awards Winners

 

Communication Award

·         The Monkeys, “Celebrate Australia”

 

Public Sector Award

·         ABS and Etcom, “Census 2016”

 

Business Excellence

·         Westpac and Etcom, “International Students Campaign” (Big Business)

·         BizCover Pty Ltd, “Small Business Insurance Made Even Easier” (Small Business)

·         Australian Hearing, “Diversity and Inclusion Action Plan: You Can Count On Me” (Business Diversity)

 

Sport Award

·         KWP! and Surf Life Saving Australia, “The Ocean”

 

Arts and Culture

·         NSW Multicultural Health Communication Service and the Pink Sari Inc, “Pink Sari Project National Songwriting Competition”

 

Communities Award

·         SBS, “Lunar New Year 2017”

 

Education and Youth

·         Access Employment Services, “Access Employment Services” (Education)

·         SBS, “SBS National Languages Competition” (Youth)

 

People’s Choice Award

·         Australian Hearing for their Diversity and Inclusion Action Plan, ‘You Can Count On Me’.