Monash University launches new documentary series 'A Different Lens' via Y&R Melbourne

title (1).jpgMonash University and Y&R Melbourne have created a five-part documentary series entitled, 'A Different Lens'. The series, geared towards future staff, postgraduates and industry leaders, interrogates the world's most pressing issues through the eyes of Monash experts and thought leaders.

title2 (1).jpgThe first episode, 'An Automated World', investigates the impact of robots and artificial intelligence fromauto (1).jpg disciplines as varied as business, philosophy, I.T., and the arts.

Says Caroline Knowles, director of campaign management, Monash University: "A Different Lens allows us to talk about global issues from different academic perspectives,prof1 (1).jpg demonstrating the depth of experience and expertise students and staff are exposed to at Monash."

Says James Wills, creative director, Y&R Melbourne: "The world's most pressing issues deserve more than a news headline or quick soundbite. A Different Lens provides an insight into how the brightest minds at Monash understandprof2 (1).jpg these issues and relate them to the future of industry and society."

Future episodes will examine neuroethics, populism, terrorism and sustainability, and will be released in the coming weeks across various channels, including Monash University's Content

Monash University:
Chief Marketing Officer: Fabian Marrone
Director, Campaign Management: Caroline Knowles
Campaign Management Team: Jane Mahuru & Nikita Wist

Y&R Melbourne:
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Senior Art Director: Shane Dawson
Executive Producer: Sheridan Wadelton
Producer: Emma King
Production Coordinator: Annie Thiele
DOP: Hamish MacGregor
Lead Editor: Hamish MacGregor
Senior Planner: Christine O'Keefe
Group Account Director: Matthew Hunt
Account Directors: Nick Bollard & Sarah Naumoski

Director: Craig Griffin
Editor: Jamie Blanks
Music: DG Music
Animation: Jumbla
Sound Studio: Baxter Sound
Researcher: Denise Erikson


Steve said:

Great work, Griffo.

that is... said:

actually some content that's compelling enough to watch more than the first two minutes. Nice one.

-Gareth said:

Tidy. Really dig the transition titles too.

Yeah . . . said:

Content. When well produced, with an idea, and a story can actually be good... nice one!

Ventura Spleen said:

Is it a documentary or marketing?

Agree said:

This is quality work. Justifiable content!

Stan says... said:

Great to see Pops Griffin back in the Director's chair.

Agreed said:

Wins on all fronts. The titles, the idea, the production quality and it held my attention the whole time.

Well done said:

This is what content should be.....

Disjointed mess said:

Nice idea, but I can't agree with anyone above me (Monash alum maybe?). I'm always intrigued by Uni marketing but this is one of the most disjointed efforts I've seen. How many brand campaigns have these guys run recently? This is clearly an effort to jump on the uni content marketing bandwagon pioneered by Melbourne, Deakin, and even LaTrobe.

I mean, the title card has 11 different topics on it! Confusing. How about a bespoke title card for each video guys? I expect better from the usually excellent Jumbla. Disappointing.

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